Privacy Policy

Replly ("we", "our", or "us") operates as an AI-powered WhatsApp assistant for small businesses. This Privacy Policy explains how we collect, use, and protect information when you use our service or sign up for early access.

1. Information we collect

Information you provide

• Waitlist & account details: name, email address, WhatsApp phone number, and business type when you register for early access.
• Business data: product listings, order information, and customer conversations you choose to manage through Replly.

Information collected automatically

• Usage data: pages visited, features used, and interaction timestamps — collected to improve the product.
• Device data: browser type, operating system, and IP address for security and analytics purposes.

WhatsApp messages

When your WhatsApp Business account is connected to Replly, incoming and outgoing messages are processed by our systems to generate automated replies. We do not read, sell, or share your customers' messages with third parties beyond what is necessary to operate the service.

2. How we use your information

• To provide, maintain, and improve the Replly service.
• To send you product updates and early-access notifications (you can opt out at any time).
• To troubleshoot issues and respond to support requests.
• To comply with applicable legal obligations.

3. Data sharing

We do not sell your personal data. We may share information with:

• Service providers: cloud hosting, email delivery, and analytics tools that help us operate Replly. These providers are contractually required to protect your data.
• WhatsApp / Meta: messages are transmitted via the WhatsApp Business API, subject to Meta's own terms and privacy policy.
• Legal requirements: if required by law, court order, or to protect the rights and safety of users and the public.

4. Data retention

We retain your account information for as long as your account is active or as needed to provide the service. WhatsApp conversation data is retained for up to 90 days for troubleshooting purposes, after which it is permanently deleted. You may request earlier deletion at any time.

5. Security

We use industry-standard encryption (TLS in transit, AES-256 at rest) to protect your data. Access to customer data is restricted to authorised personnel on a need-to-know basis. No system is completely secure, and we encourage you to use a strong password and keep your credentials private.

6. Your rights

Depending on your location, you may have the right to:

• Access or correct the personal data we hold about you.
• Request deletion of your account and associated data.
• Opt out of marketing communications.
• Object to or restrict certain processing activities.

To exercise any of these rights, email us at privacy@replly.in.

7. Cookies

We use essential cookies to keep you logged in and remember your preferences. We may use analytics cookies to understand how visitors use the site. You can disable cookies in your browser settings, though some features may not work correctly as a result.

8. Children's privacy

Replly is not intended for use by anyone under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with their information, please contact us and we will delete it promptly.

9. Changes to this policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date above and, where the changes are significant, notify you by email or via the app. Continued use of Replly after changes take effect constitutes acceptance of the updated policy.

10. Contact us

If you have questions or concerns about this Privacy Policy, please reach out:

• Email: privacy@repllyai.com